Three Reasons That You Have a Bad Website
Posted by Aja on August 20th, 2010
My Desktop 2 Creative Commons License photo credit: dunzki
These days, your website is your storefront. Chances are many people are going to see your website before they ever see the front of your actual business. If you are like many small business owners, you may not have an actual storefront at all in the traditional sense.
That being said, if we put websites in the real world and you could pull up to one and walk in just like you would a store, what would your potential customers think? Would they find a place they felt comfortable walking into where they could easily find what they want and help if they need it? Or would they find a disorganized place with expired materials and a raggedy sign?
Listed below are three reasons why customers might pull up to your website and move on to the next one:
It’s not updated-We are now in August 2010. If I visit your website and the first thing I see is an announcement for an event that happened in March 2010, or worse, 2008, I’m probably going to move on. Having outdated content on your website sends the message that your business is unreliable. In a recession where businesses are closing frequently, neglecting to keep your website updated at the very least looks unprofessional and at the worst may give the impression that your company isn’t around anymore at all. At minimum, be sure to keep your website updated at least once a month.
It’s poorly designed- By poorly designed I don’t mean that you lack fancy graphics. By poorly designed I mean that it is difficult to navigate and therefore hard for potential customers to find the information they need. Make sure that the information that customers need most, your services and contact information, is easy to find.
You don’t have one- On many occasions I’ve gone online to get information about businesses in my area only to find that many of the listings do not have websites Guess what happens in those moments? I move on to a business that does. 95 percent of the time, I’m not going to call you for information. For me it is almost always more convenient to get the information that I need online so that I can follow up with an email and not subject the person on the other end to my screaming toddler in the background. Having a web designer is great, but if you can’t afford one there are many options to easily build your own website to have at least some type of online presence. Intuit websites, for example, offers templates to create and build your own website for less than $5 a month.
Tags: Baltimore marketing, small business marketing, website marketing, website mistakes
Tired of obtaining low numbers of useless visitors to your site? Well i wish to tell you about a new underground tactic that produces me personally $900 each day on 100% AUTOPILOT. I could be here all day and going into detail but why dont you merely check their site out? There is really a excellent video that explains everything. So if your seriously interested in making easy hard cash this is the site for you. Auto Traffic Avalanche
Truly fine desgin of this site. It truly is individual and compares for a posts. Don´t give up and make your individual point!
Aweseme post. I previousally to spend alot of my time yachting and playing sports. It was probably the most memorable period of my life and your post kind of brought back us of that period of my life. Thanks
Hi, Neat post. There is an issue with your web site in web explorer, might test this¡K IE still is the market leader and a good element of other folks will miss your great writing because of this problem.
Helpful blog, saved your website with interest to see more information!
Heya are using Wordpress for your site platform? I’m new to the blog world but I’m trying to get started and create my own. Do you require any coding expertise to make your own blog? Any help would be really appreciated!
I truly appreciate that which you web site in here, extremely informative and sensible.
Useful stuff, but the theme don’t display properly on my Powerbook…maybe you should check that out. Thanks, anyway.
Useful stuff, but the theme don’t display properly on my Powerbook…maybe you should check that out. Thanks, anyway.
I absolutely enjoyed your internet site, I discover the data priceless and can make sure you bookmark it.
I have read some good stuff here. Definitely price bookmarking for revisiting. I surprise how so much attempt you place to make one of these magnificent informative website.
I like the helpful info you provide in your articles. I will bookmark your weblog and check again here regularly. I’m quite certain I’ll learn a lot of new stuff right here! Good luck for the next!