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In a crisis, attitude is everything- from PR News

stressed small business owner

A good plan can help ease stress through a PR crisis.

Check out this recent PR News article stressing the importance of the company spokesperson’s attitude during a crisis. Of course, no business wants to deal with a crisis, but no matter how large or small your business it’s important to have a crisis plan in place. Knowing how to deal with the public in times of crisis can help you to show a confident face to the public which is extremely important when dealing with a potentially negative situation. My recent post about BP’s public PR failures goes into more detail about developing a crisis management plan.

Photo courtesy of freedigitalphotos.net

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