Posted by Aja on September 3rd, 2010
Are you thinking of sending out a press release in the hopes that it will result in some type of media coverage? Before you risk wasting your time, money and effort, make sure that the information you are sending out is newsworthy i.e., something that a reporter would actually deem worthy of coverage.
Various factors contribute [...]
Posted by Aja on August 30th, 2010
If you haven’t heard of Antoine Dodson, his infamous on-air rant, and subsequent rise to semi-superstardom, you might want to poke your head out a little from the rock you’ve been living under. The short recap: In July an intruder attempted to attack Dodson’s sister by breaking into the family’s home at a housing project [...]
Posted by Aja on August 10th, 2010
Check out this great post from The Sports Commentary blog entitled 12 Reasons Why Athletes Should Partner with a Strategic PR Team. You may not be a professional athlete, but the tips hold true for business owners as well.